Thursday, January 3, 2013

South Korea Reduces Dependence on Chinese Rare Earths

Thursday January 3, 2013, 4:30am PST

By Adam Currie - Exclusive to Rare Earth Investing News



South Korea’s dependence on rare earth elements (REEs) from China fell last year as the country diversified its import base, according to a report by China’s Global Times.

For the January to November period, REE imports from China accounted for 54.4 percent of total imports, down from 78.4 percent in 2011, according to the Korea Customs Service.

The report adds that the drop in imports was the result of the relatively high price of REEs imported from China — prices averaged $39.21 in 2012, “equal to 101.3 percent of the average price of total imports. The ratio was higher than 91.3 percent in 2011.”

Meanwhile, REE imports from Japan increased to 27.9 percent last year from 7.8 percent in 2011.

China cuts 2013 REE export quotas

Rare Earth Investing News reported last week that China has reduced, by 27 percent, its rare earth export quotas for the first half of 2013.

The country’s Ministry of Commerce announced that 15,499 tonnes of rare earths will be allowed to leave the country; that includes 13,561 tonnes of light rare earths and 1,938 tonnes of heavies. The first-lot quota for 2012 was 21,226 tonnes.

Traditionally, China issues REE quotas in two batches. The second batch for 2012 totalled 9,770 tonnes, bringing the full-year quota to 30,996 tonnes, the highest in three years, according to the Taipei Times.

Producer halts production for third consecutive month
Inner Mongolia Baotou Steel Rare-Earth (SSE:600111), China’s largest REE producer, confirmed that it will continue its production halt for a third consecutive month.

The company will halt firing, smelting and separation of REEs at its factories in Baotou, located in the northern region of Inner Mongolia, for one more month, it said in a statement filed with the Shanghai bourse.

“The rare earth market recovered slightly in the two months when production … was suspended. But there has been no fundamental turnaround,” the company said.

The firm originally halted production at some of its smelting and separation operations in an effort to stabilize slumping prices. In November it extended its halt for one more month. While some feel that the halt is having a positive effect, a number of critics believe the company’s production stoppage is unlikely to improve the market.

China’s REE market weakened during the last week of 2012, with little actual business concluded and prices for many REEs softening, according to a report by Metal-Pages.

Although purchase-amount details and prices for the second round of national REE stockpile buying were reported, market traders stated that the latest round of buying brought little improvement to the market.

A number of players commented that purchase amounts are much lower than current domestic stocks, and coupled with slack consumer buying, the domestic market is currently oversupplied.

Praseodymium/neodymium metal prices fell last week. Small deals for the 99-percent rare earth metal have been taken at $60,920/tonne and lower prices of about $59,500/tonne are also being seen in the market.

The market for high-purity lanthanum oxide is still lacking demand, and little business has been reported. Some suppliers have lowered offer prices for lanthanum oxide to $14,428/tonne, while lower prices of $12,825/tonne have also been reported.

Little improvement has been seen in China’s cerium oxide market. Suppliers reported that domestic demand is slack and said they have held prices for 99- to 99.9-percent cerium oxide at $7,214/tonne

Company news

Great American Energy (OTCBB:SRBL) entered into an option agreement to acquire an undivided 60-percent interest in the Bear Creek REE property.

The Bear Creek property is said to contain potential for significant resources of REEs. Samples collected from 32 locations on the property provided indications of four elements as major potential contributors to value: scandium (4 g/t), neodymium (33 g/t), samarium (6 g/t) and europium (1.78 g/t).

Great American Energy’s CEO, Felipe Pimienta, commented, ”[w]ith China controlling about 90% of the rare earth elements currently being consumed worldwide, the Bear Creek Property represents the potential to develop a greatly needed North American supply of REEs.”

The option must be exercised on or before April 30, 2015, according to the terms of the agreement. To exercise the option, the company must make a series of scheduled cash payments and fund mineral exploration work on the property totaling an agreed upon dollar amount no later than this deadline.

Texas Rare Earth Resources (OTCQB:TRER), a heavy REE exploration and development company, is initiating baseline air quality monitoring at its Round Top project in anticipation of permitting future operations.

The company noted that the initiation of the air quality baseline study is in line with its strategy to maximize the value of all the assets present at the project, including the historical beryllium and potential uranium resource.

In addition to REEs, the Round Top property contains a historical beryllium resource.

It is believed that uranium is also a potential asset at Round Top as it occurs both as an accessory in low-grade, REE-bearing rhyolite that may be coproduced with the REEs as well as in unexplored higher-grade deposits that are geologically associated with the beryllium below the rhyolite.

Video games embrace China's freemium model to beat piracy

By Juliana LiuHong Kong correspondent, BBC News


HandyGames had to adapt its sheep rearing video game before launching it in China, where mobile gamers virtually refuse to pay up front for software. Developers are figuring out innovative ways to make money, and creating a possible solution against internet piracy.

When German mobile game developer HandyGames launched its casual title "Clouds and Sheep" in China this year, it decided to partner with a Beijing-based publisher to tailor it for the Chinese market.

The founder and chief executive of the publisher Yodo1 Henry Fong says it was obvious the game, which features a flock of cute cartoon sheep, would appeal to the country's legions of female players.

But, it would also need to be extensively "localised" for a market in which players generally do not believe in paying up front to download software.

"Chinese gamers have been trained from day one to prefer the freemium model," he tells the BBC.


The download rate of Yodo1's Powder Monkeys jumped about 100 times higher after being switched to freemium

"You have to culturalise the content, as well as the business model."

Freemium refers to a way of doing business in which a basic product is given away free of charge.

The service provider then makes money by charging for premium add-on services or features.Paying to go premium

A study by the Business Software Alliance trade group suggests that 57% of global computer users admit to using pirated software. It says the commercial value of software theft amounts to $63.4bn (£39.1bn) worldwide.

This has been a particular problem in China where the high cost of Microsoft's Windows software in the early 1990s helped create a culture in which piracy became the norm.

Even as the wealthy elite and then the middle class began buying personal computers, they steadfastly refused to pay for software.

The leader of the group in some massively multiplayer online games will buy a lot of items within the game for everyone else to share”Henry FongChief executive, Yodo1

Video games consoles are banned in China, so the local market is focused on PCs for which it is relatively easy to copy software.

The switch to freemium looks to have worked. Publishers using the model made more than $9bn in sales last year, according to Lisa Hanson, managing partner of the research firm Niko Partners.

Based on revenues, mobile represents about a tenth of that figure.

But in terms of the number of players, the positions reverse. There are now about 192 million mobile gamers in China versus 150 million playing on PCs, says Ms Hanson.Pricey purchases

Games developers say that despite the eye-popping player numbers, it has proved far harder to make money from smart devices than PCs because mobile games are less sophisticated.


The success of The9's multiplayer shooter Firefall led to it being released outside China as a freemium game

Chris Shen, from the Chinese online gaming giant The9, says that the sector is still in a developmental stage.

"Chinese users are very used to getting games for free," he says.

"They are very well educated on how to get software and games for free. But we want them to pay eventually,"

That is why developers and publishers like The9 and Yodo1 rely on advertising and in-app purchases.

When Yodo1 adapted Clouds and Sheep, it sold advertising space within the game to America's Yum Brands, which operates the wildly popular fast food chains Kentucky Fried Chicken and Pizza Hut in China.

It also created a wide range of in-app purchases, called "coin packs" which vary from from just six yuan ($0.16; £0.10) all the way to 388 yuan ($62.26; £38.80).

Consumers enjoy the value of paying for quality games despite free titles being a click away”Tracy Erickson, PocketGamer

That large amount of money buys hundreds of different virtual items that can help high-rolling players keep their sheep happy, which is the aim of the game.

Mr Fong of Yodo1 says the alterations helped make Clouds and Sheep the second most-popular mobile game in China's Apple Store within three days of its launch.

It was downloaded more than two millions times on both Android and iPhones over a one-month period, he says, but declined to reveal how much the game made in revenue.

He adds that while most Chinese gamers have developed an aversion to paying for downloads, they have also developed a propensity for showing off their wealth to friends online.

"The nouveau riche is not afraid to flaunt their wealth," he says.

"The leader of the group in some massively multiplayer online games will buy a lot of items within the game for everyone else to share."


The9's Fly King combines location features and a freemium model to let users tend to gardens in the skiesCopying China. China's success with freemium is proved influential.

US social gaming company bought a local studio to take advantage of its experience selling virtual goods, while Germany's Crytek launched its free-to-play shooter Warface in China ahead of western markets.

Ms Hanson says advertising and in-app purchases are now also favoured by developers in South East Asia, a region which also has high rates of software piracy.

"Very few gamers in South East Asia would pay for a subscription or a download, but similar to China, they feel they get more value when they pay money inside a game," she says. "Perception is everything." Further afield it is also becoming the norm.


Madfinger shifted Dead Trigger to a freemium model after complaining about piracy

Madfinger Games, a developer based in the Czech Republic, caused a stir among global gamers in July, when it announced that it would make its Dead Trigger zombie-themed game free on Android devices due to rampant piracy despite a low $0.99 launch price. The developer now makes money by selling in-game weapons.

Many of the titles on Apple's iOS platform's Top Grossing chart are also free to download but charge for extra content, lives and characters.

Some experts insist there is still a place for pay-to-download titles.

"The reason the premium games persist has to do with quality; consumers enjoy the value of paying for quality games despite free titles being a click away," suggested a recent editorial on the PocketGamer blog.

But with even Call of Duty set to launch as a freemium title in China next year, some wonder how long it will be before basic versions of even the biggest blockbuster titles are offered without charge elsewhere.